![]() ![]() ![]() That means you target a specific keyword on Google and make bids on the keyword - competing with others also targeting the keyword. How does Google Ads PPC Work?Īs mentioned above, Google Ads operates under a pay-per-click (PPC) model. Results: With the PPC model you only pay for results you want, like clicks to the website or calls to the business. ![]() Relevance: Google Ads helps you connect with the right people, at the right time, with the right message.Ĭontrol: Google Ads gives you complete control over your budget, you choose how much to spend per month, per day, and per ad. This gives you the advertiser the chance to show an ad next to searches on, right when people are looking for what you have to offer”. You get to choose your daily budget and then pay when someone clicks on your ad. Advertisers pay a fee each time one of their ads is clicked. “Google Ads is Google’s pay-per-click (PPC) advertising solution, which allows businesses and website owners to bid on key terms/phrases. ![]()
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